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# Pacifico x BottleRock Napa Valley

By Eric Villalobos. https://ericvillalobos.fly.dev/work/pacifico-bottlerock/

- Client: Pacifico
- Disciplines: Beverage, Merch & Apparel, Art Direction

Festival campaign key art and merchandise for Pacifico at BottleRock Napa Valley. The art moved through staged explorations before locking the final composition, then carried onto tees, a round coaster, and an embroidered patch.

Pacifico brought the studio in for its BottleRock Napa Valley campaign, part of a run of 2025 California work that also included the GoPro Mountain Games and Outside Fest. The campaign needed key art that could live on stage, on site, and on merch without losing the laid-back Pacifico character.

The key art moved through staged explorations and revision rounds before locking the final composition, keeping the client in the process at every step.

The finished art then carried onto the festival merch program: tees, a round coaster, and an embroidered patch.

Deliverables: campaign key art, staged explorations and revisions, festival tee graphics, and the coaster and embroidered patch.

![Pacifico x BottleRock Napa Valley, plate 1](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/01.webp)
![Pacifico x BottleRock Napa Valley, plate 2](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/02.webp)
![Pacifico x BottleRock Napa Valley, plate 3](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/03.webp)
![Pacifico x BottleRock Napa Valley, plate 4](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/04.webp)
![Pacifico x BottleRock Napa Valley, plate 5](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/05.webp)
![Pacifico x BottleRock Napa Valley, plate 6](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/06.webp)
![Pacifico x BottleRock Napa Valley, plate 7](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/07.webp)
![Pacifico x BottleRock Napa Valley, plate 8](https://ericvillalobos.fly.dev/img/pacifico-bottlerock/08.webp)