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# Prairie Organic Spirits

By Eric Villalobos. https://ericvillalobos.fly.dev/work/prairie-organic-spirits/

- Disciplines: Branding, Packaging & Labels, Spirits

Prairie Organic Spirits needed a label system that matched the integrity of the product. The brief was simple: no borrowed prestige, no visual noise. A vodka label that reads as premium because of what it leaves out, not what it adds. The palette anchors the story: forest green for the land, cream for the craft, gold for the proof.

The label system strips the category down to type, color, and paper. Typography is set tight and upright. The mark is one weight, one color. Nothing competes with the product name. Every decision was tested at thumbnail size and at arm's length on shelf. The result is a system that reads the same on a screen, a bottle, and a line sheet. Deliverables: vodka label design, bottle mark and icon, three-color system, typography and lockup rules, print-ready production files, and brand guide.

![Prairie Organic Spirits, plate 1](https://ericvillalobos.fly.dev/img/prairie-organic-spirits/01.webp)
![Prairie Organic Spirits, plate 2](https://ericvillalobos.fly.dev/img/prairie-organic-spirits/02.webp)
![Prairie Organic Spirits, plate 3](https://ericvillalobos.fly.dev/img/prairie-organic-spirits/03.webp)
![Prairie Organic Spirits, plate 4](https://ericvillalobos.fly.dev/img/prairie-organic-spirits/04.webp)
![Prairie Organic Spirits, plate 5](https://ericvillalobos.fly.dev/img/prairie-organic-spirits/05.webp)