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# Rose Pizzeria, Smiley Merchandise

By Eric Villalobos. https://ericvillalobos.fly.dev/work/rose-pizzeria-smiley-merchandise/

- Year: 2024
- Disciplines: T-Shirt Design, Graphic Design, Branding

We designed and illustrated custom merchandise for Rose Pizzeria in Berkeley, CA, including die cast pins, vinyl stickers, embroidered dad caps, and screen-printed smiley tees. 

We  managed the entire production process, from creating original artwork to coordinating with manufacturers for high-quality printing and production. 

Each item was designed to reflect the brand’s playful, community-centered vibe, enhancing Rose Pizzeria’s brand identity through unique, high-quality merchandise.

![Rose Pizzeria, Smiley Merchandise, plate 1](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/01.webp)
![Rose Pizzeria, Smiley Merchandise, plate 2](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/02.webp)
![Rose Pizzeria, Smiley Merchandise, plate 3](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/03.webp)
![Rose Pizzeria, Smiley Merchandise, plate 4](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/04.webp)
![Rose Pizzeria, Smiley Merchandise, plate 5](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/05.webp)
![Rose Pizzeria, Smiley Merchandise, plate 6](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/06.webp)
![Rose Pizzeria, Smiley Merchandise, plate 7](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/07.webp)
![Rose Pizzeria, Smiley Merchandise, plate 8](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/08.webp)
![Rose Pizzeria, Smiley Merchandise, plate 9](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/09.webp)
![Rose Pizzeria, Smiley Merchandise, plate 10](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/10.webp)
![Rose Pizzeria, Smiley Merchandise, plate 11](https://ericvillalobos.fly.dev/img/rose-pizzeria-smiley-merchandise/11.webp)