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# Santa Cruz Waffle Shop, Brand Identity

By Eric Villalobos. https://ericvillalobos.fly.dev/work/santa-cruz-waffle-shop-brand-identity/

- Year: 2022
- Disciplines: Typography, Graphic Design, Creative Direction

![Santa Cruz Waffle Shop, Brand Identity, plate 1](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/01.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 2](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/02.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 3](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/03.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 4](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/04.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 5](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/05.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 6](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/06.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 7](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/07.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 8](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/08.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 9](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/09.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 10](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/10.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 11](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/11.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 12](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/12.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 13](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/13.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 14](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/14.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 15](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/15.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 16](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/16.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 17](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/17.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 18](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/18.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 19](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/19.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 20](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/20.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 21](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/21.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 22](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/22.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 23](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/23.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 24](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/24.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 25](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/25.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 26](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/26.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 27](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/27.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 28](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/28.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 29](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/29.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 30](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/30.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 31](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/31.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 32](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/32.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 33](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/33.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 34](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/34.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 35](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/35.webp)
![Santa Cruz Waffle Shop, Brand Identity, plate 36](https://ericvillalobos.fly.dev/img/santa-cruz-waffle-shop-brand-identity/36.webp)