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# Superchain Chiblings

By Eric Villalobos. https://ericvillalobos.fly.dev/work/superchain-chiblings/

- Disciplines: Packaging & Labels, Brand Identity, Merch & Apparel

A packaging system that turns Superchain's Chiblings character collection into a collectible toy line. Cereal boxes, tin cans, pill bottles and action figures that all read as one family on the shelf.

Chiblings is a Superchain-native IP: ten-plus original characters, each with its own color story. The brief was to take a digital art collection and give it physical form, translating that DNA into a packaging system that flexes across four very different formats while still reading as one family. What unifies them is structure rather than color: shared layout architecture, one type hierarchy, and a single voice across every SKU.

![Superchain Chiblings, plate 1](https://ericvillalobos.fly.dev/img/superchain-chiblings/01.webp)
![Superchain Chiblings, plate 2](https://ericvillalobos.fly.dev/img/superchain-chiblings/02.webp)
![Superchain Chiblings, plate 3](https://ericvillalobos.fly.dev/img/superchain-chiblings/03.webp)
![Superchain Chiblings, plate 4](https://ericvillalobos.fly.dev/img/superchain-chiblings/04.webp)
![Superchain Chiblings, plate 5](https://ericvillalobos.fly.dev/img/superchain-chiblings/05.webp)
![Superchain Chiblings, plate 6](https://ericvillalobos.fly.dev/img/superchain-chiblings/06.webp)
![Superchain Chiblings, plate 7](https://ericvillalobos.fly.dev/img/superchain-chiblings/07.webp)
![Superchain Chiblings, plate 8](https://ericvillalobos.fly.dev/img/superchain-chiblings/08.webp)
![Superchain Chiblings, plate 9](https://ericvillalobos.fly.dev/img/superchain-chiblings/09.webp)