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# Tacos Rafus Branding

By Eric Villalobos. https://ericvillalobos.fly.dev/work/tacos-rafus-branding/

- Year: 2020
- Disciplines: Graphic Design, Typography, Branding

Branding for Tacos Rafus, a Mexican food trailer in Watsonville, California. The essence of this project is to pay respect and honor the late great Don Rafus. Which represents a key part of Tacos Rafus traditions, cuisine, and culture. He's respectfully present in the main logo and designs used throughout the branding. The custom logotype is inspired by vintage hand-painted menu signs found in Mexico and LA's food culture. The identity has bright colors to represent the Michoacán traditions which translate to a fun and vibrant identity. Thank you for sharing our project.

![Tacos Rafus Branding, plate 1](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/01.webp)
![Tacos Rafus Branding, plate 2](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/02.webp)
![Tacos Rafus Branding, plate 3](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/03.webp)
![Tacos Rafus Branding, plate 4](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/04.webp)
![Tacos Rafus Branding, plate 5](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/05.webp)
![Tacos Rafus Branding, plate 6](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/06.webp)
![Tacos Rafus Branding, plate 7](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/07.webp)
![Tacos Rafus Branding, plate 8](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/08.webp)
![Tacos Rafus Branding, plate 9](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/09.webp)
![Tacos Rafus Branding, plate 10](https://ericvillalobos.fly.dev/img/tacos-rafus-branding/10.webp)