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# WORKS Gummy Co

By Eric Villalobos. https://ericvillalobos.fly.dev/work/works-gummy/

- Disciplines: Cannabis, Brand Identity, Packaging & Labels

Brand identity, packaging, and launch campaign for WORKS Gummy Co, a cannabis gummy brand built on a drop model: small batches, lab tested, no restocks. Three effect families run on a rigid dose ladder from EXTRA 5mg up to the SUPREME 100mg tin.

WORKS Gummy Co is a cannabis gummy brand built on a drop model: small batches, lab tested, no restocks. The product line runs three effect families, GTFS, GSD, and JWC, on a rigid dose ladder from EXTRA 5mg up to the SUPREME 100mg tin. The brand needed shelf presence loud enough to carry that system at a glance.

The identity is anchored by a comic-block logo on a gum-yellow field. The copy rule is strict: numbers and three-word lines, no paragraphs on consumer surfaces.

The launch rolled out as a nine-post social campaign with frame animations.

Deliverables: brand identity and comic-block logo, bag packaging system across three families, SUPREME tin lid design, nine-post launch campaign, social frame animations, and brand guide.

![WORKS Gummy Co, plate 1](https://ericvillalobos.fly.dev/img/works-gummy/01.webp)
![WORKS Gummy Co, plate 2](https://ericvillalobos.fly.dev/img/works-gummy/02.webp)
![WORKS Gummy Co, plate 3](https://ericvillalobos.fly.dev/img/works-gummy/03.svg)
![WORKS Gummy Co, plate 4](https://ericvillalobos.fly.dev/img/works-gummy/04.svg)
![WORKS Gummy Co, plate 5](https://ericvillalobos.fly.dev/img/works-gummy/05.svg)
![WORKS Gummy Co, plate 6](https://ericvillalobos.fly.dev/img/works-gummy/06.svg)
![WORKS Gummy Co, plate 7](https://ericvillalobos.fly.dev/img/works-gummy/07.svg)
![WORKS Gummy Co, plate 8](https://ericvillalobos.fly.dev/img/works-gummy/08.webp)
![WORKS Gummy Co, plate 9](https://ericvillalobos.fly.dev/img/works-gummy/09.webp)
![WORKS Gummy Co, plate 10](https://ericvillalobos.fly.dev/img/works-gummy/10.webp)