Eric VillalobosCreative Director and Brand Designer
Watsonville, California
Project2013

Project

Hector

Prepared by

Eric Villalobos
Watsonville, California
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01HectorProjectProject
022013YearYear
03BrandingDisciplineDiscipline
04Textile DesignDisciplineDiscipline
05TypographyDisciplineDiscipline
0618PlatesPlates
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Notes

We got approached to find a logo for Hectors Restaurant previously known as Hectors Bakery. For over 20 years it was at its previous location on airport ave. With the new location on E. Lake Ave. comes new goals for the future, from obtaining an alcohol license to having an all you can eat authentic mexican food buffet. After relocation to a new spot in town customers seem to be confused if this is the same hectors they have been dining at for years. We are going to assure them of that. Our solution is to make a logo that can be easily adapted to any situation with a system of element icons we can miss and match to make variations of the logo while assuring the customer that their experience here is the authentic and dinning at the original hectors.

.. I appreciate you!