Eric Villalobos designs brand identities, packaging, labels and merchandise, and builds the websites and small software tools around them.
Since 2016 most of that work went out under Plants and Chairs, the studio I started. This site holds all of it, along with the products and tools I build on my own.
Brands
Practice
Positioning, identity, packaging, commerce, and digital products2024 to 2026
Things I have built
A managed menu-board product concept connecting art direction, Square menu sync, daypart scheduling, and offline behavior.
Product system
An internal app for a self-guided San Juan Bautista trail with 49 stops, a map, stories, archival images, and a progress passport.
Internal app
A browser-based proofer for two-color risograph work, built around the constraints of real print runs.
Live tool
An internal BIP brand in progress: an AI design studio and creative toolset for generating ASCII and image-based work.
Internal BIP brand
The graphic design studio I started in 2016. Its client work is in this portfolio, and plantsandchairs.com is now its store.
Built studio
An internal project: a browser-built gallery experiment using primitive geometry and no imported models.
Internal project
A refillable cannabis gummy brand system built across packaging, objects, and a collectible visual language.
Built brand system
An internal studio brand in progress, built around drop-based gummies, packaging systems, and launch language.
Internal studio brandRecent work · 2024 to present
Year
Earlier work
Earlier work is kept in the archive.
Open the full archive