Miches and Ceviches, Virgen Miche Mix

Miches and Ceviches - Virgen Miche Mix is a venture that was born out of love for the michelada that we enjoy drinking. It began as a pop-up food shop but quickly developed into an idea to have the perfect mix of sweet, spicy, and tangy in a can. For this project, we created bold elements from the recipe like lime, chile, tomato, and highlighted them for a classic look. The combination of the colors bright red, yellow, and green makes for a perfect balance when laid over the subtle white flower background. We utilized La Virgen de Juquila for an iconic look which ties into the theme of love for our Mexican culture.

Miches and Ceviches - Virgen Miche Mix Watsonville, California. We designed Miches and Ceviches first canned Michelada mix this summer. This first Virgen Miche Mix 11-oz. can is a venture that was born out of love. It is the perfect combination of sweet, spicy, and tangy flavors in a can. We emphasized the bold ingredients of our culture and highlighted them throughout a signature illustration style. The combination of the colors were inspired by the mariscos and our Mexican heritage.