Eric VillalobosCreative Director and Brand Designer
Watsonville, California
Project2024

Project

Rose Pizzeria, Smiley Merchandise

Prepared by

Eric Villalobos
Watsonville, California
LineItemField
01Rose Pizzeria, Smiley MerchandiseProjectProject
022024YearYear
03T-Shirt DesignDisciplineDiscipline
04Graphic DesignDisciplineDiscipline
05BrandingDisciplineDiscipline
0611PlatesPlates
Rose Pizzeria, Smiley Merchandise, plate 1 of 11
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Rose Pizzeria, Smiley Merchandise, plate 11 of 11
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Notes

We designed and illustrated custom merchandise for Rose Pizzeria in Berkeley, CA, including die cast pins, vinyl stickers, embroidered dad caps, and screen-printed smiley tees. We managed the entire production process, from creating original artwork to coordinating with manufacturers for high-quality printing and production. Each item was designed to reflect the brand’s playful, community-centered vibe, enhancing Rose Pizzeria’s brand identity through unique, high-quality merchandise.