Eric VillalobosCreative Director and Brand Designer
Watsonville, California
Project2025

Project

Rose Pizzeria, Website

Prepared by

Eric Villalobos
Watsonville, California
LineItemField
01Rose Pizzeria, WebsiteProjectProject
022025YearYear
03Web DesignDisciplineDiscipline
04BrandingDisciplineDiscipline
05UIDisciplineDiscipline
06UXDisciplineDiscipline
077PlatesPlates
Rose Pizzeria, Website, plate 1 of 7
Plate 01 of 07
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Notes

Rose Pizzeria is a small, independently owned restaurant in downtown Berkeley, California. It serves 14-inch thin-crust pies, cooked well done. he dining room is intimate, with a cosy wine-bar feel, and the menu focuses on thoughtful ingredients inspired by old-school flavors. The website makes this clear at a glance. The home page leads with “pizza, wine, good times”, then hours, location and a single call to book. Simple navigation takes guests to the menu, photos, press, FAQ and gift cards, so most questions are answered without calling the restaurant . Art direction uses a soft blue base, bold type and warm red accents to echo the room, with photography showing pizzas, salads, wine and the cozy interior. I worked directly with the front-of-house team at Rose to shape the content, integrate their existing tools (Resy and Toast), and set up a simple workflow so they can update hours, menu items and press mentions without needing a developer.