Superchain Chiblings

A packaging system that turns Superchain's Chiblings character collection into a collectible toy line. Cereal boxes, tin cans, pill bottles and action figures that all read as one family on the shelf.

Chiblings is a Superchain-native IP: ten-plus original characters, each with its own color story. The brief was to take a digital art collection and give it physical form, translating that DNA into a packaging system that flexes across four very different formats while still reading as one family. What unifies them is structure rather than color: shared layout architecture, one type hierarchy, and a single voice across every SKU.