Project

Tacos Rafus Branding

Prepared by

Eric Villalobos
Watsonville, California

Line	Item	Field
01	Tacos Rafus BrandingProject	Project
02	2020Year	Year
03	Graphic DesignDiscipline	Discipline
04	TypographyDiscipline	Discipline
05	BrandingDiscipline	Discipline
06	10Plates	Plates

Tacos Rafus Branding, plate 1 of 10 — Plate 01 of 10

Tacos Rafus Branding, plate 2 of 10 — Plate 02 of 10

Tacos Rafus Branding, plate 3 of 10 — Plate 03 of 10

Tacos Rafus Branding, plate 4 of 10 — Plate 04 of 10

Tacos Rafus Branding, plate 5 of 10 — Plate 05 of 10

Tacos Rafus Branding, plate 6 of 10 — Plate 06 of 10

Tacos Rafus Branding, plate 7 of 10 — Plate 07 of 10

Tacos Rafus Branding, plate 8 of 10 — Plate 08 of 10

Tacos Rafus Branding, plate 9 of 10 — Plate 09 of 10

Tacos Rafus Branding, plate 10 of 10 — Plate 10 of 10

Notes

Branding for Tacos Rafus, a Mexican food trailer in Watsonville, California. The essence of this project is to pay respect and honor the late great Don Rafus. Which represents a key part of Tacos Rafus traditions, cuisine, and culture. He's respectfully present in the main logo and designs used throughout the branding. The custom logotype is inspired by vintage hand-painted menu signs found in Mexico and LA's food culture. The identity has bright colors to represent the Michoacán traditions which translate to a fun and vibrant identity. Thank you for sharing our project.