Project

WORKS Gummy Co

Prepared by

Eric Villalobos
Watsonville, California

Line	Item	Field
01	WORKS Gummy CoProject	Project
02	CannabisDiscipline	Discipline
03	Brand IdentityDiscipline	Discipline
04	Packaging & LabelsDiscipline	Discipline
05	10Plates	Plates

WORKS Gummy Co, plate 1 of 10 — Plate 01 of 10

WORKS Gummy Co, plate 2 of 10 — Plate 02 of 10

WORKS Gummy Co, plate 3 of 10 — Plate 03 of 10

WORKS Gummy Co, plate 4 of 10 — Plate 04 of 10

WORKS Gummy Co, plate 5 of 10 — Plate 05 of 10

WORKS Gummy Co, plate 6 of 10 — Plate 06 of 10

WORKS Gummy Co, plate 7 of 10 — Plate 07 of 10

WORKS Gummy Co, plate 8 of 10 — Plate 08 of 10

WORKS Gummy Co, plate 9 of 10 — Plate 09 of 10

WORKS Gummy Co, plate 10 of 10 — Plate 10 of 10

Notes

Brand identity, packaging, and launch campaign for WORKS Gummy Co, a cannabis gummy brand built on a drop model: small batches, lab tested, no restocks. Three effect families run on a rigid dose ladder from EXTRA 5mg up to the SUPREME 100mg tin.

WORKS Gummy Co is a cannabis gummy brand built on a drop model: small batches, lab tested, no restocks. The product line runs three effect families, GTFS, GSD, and JWC, on a rigid dose ladder from EXTRA 5mg up to the SUPREME 100mg tin. The brand needed shelf presence loud enough to carry that system at a glance.

The identity is anchored by a comic-block logo on a gum-yellow field. The copy rule is strict: numbers and three-word lines, no paragraphs on consumer surfaces.

The launch rolled out as a nine-post social campaign with frame animations.

Deliverables: brand identity and comic-block logo, bag packaging system across three families, SUPREME tin lid design, nine-post launch campaign, social frame animations, and brand guide.